After spending years in medical school, taking time to get the necessary certifications and investing heavily into your plastic surgery practice, it can be frustrating to find that patients are not streaming in as you had imagined before you set up shop. Instead of a booming business you had imagined, you find yourself in an embarrassing fiasco as you struggle to stay afloat. One sure way of turning the tide and become more profitable is by creating a powerful presence on the web.
After doing everything necessary to make your practice the best option for people seeking plastic surgery, one major addition to such a plan is plastic surgery SEO. Creating a comprehensive SEO plan can be the difference between a practice that is barely surviving and one that has a constant flow of customers all year round. SEO for plastic surgeons often produces better results than using traditional marketing platforms while maintaining notably low cost. It is possible to achieve noteworthy results with your practice if you partner with an SEO agency with the necessary expertise and experience.
SEO is one of the most important keys to any company growth and development. For the healthcare sector, search engine optimization is just as important as for any other industry.
SEO is not the only way to generate leads for a plastic surgery practice. All the same, it remains the most effective approach for lead generation. Consider the following reasons why:
Most traditional methods of marketing target the masses in the hope that a good fraction of them would be interested enough to take action. This requires big spending with no guarantee for results. With SEO, it is possible to target an extremely specific group of people. For plastic surgeons, it is possible to laser-target their customers, making sure the people who end up visiting their sites are only those who have a genuine interest in their services and are searching for a plastic surgeon.
Showing up prominently on search engine results pages makes your practice seem like the go-to plastic surgery clinic. Adweek did a study recently that found that 81% of internet users look for solutions to the problems they have online. In the United States alone, this is over 200 million people, with more than 4.2 million of them undergoing some kind of plastic surgery every year. This is a huge market that is projected to grow significantly into the future. Plastic surgery search engine optimization allows you to target these people who are already looking for plastic surgery solutions to the problems they are facing.
Perhaps more than any other marketing tactic, SEO is incredibly cheap. Often, the cost-per-lead is many times lower than paid methods of advertising. The main challenge in SEO is getting your practice to rank for industry specific keywords. Once you achieve this, getting new leads becomes virtually free. At this point, all you have to do is maintain the ranking you have attained, which costs far less than paid advertising. For paid adverts, your ad will be pulled off air as soon as your advertising budget is exhausted, meaning that you have to continuously spend money for a chance at being found by your target customers.
SEO is one of the few marketing strategies where you can do the heavy lifting at the initial stages of the process and then just switch to maintenance mode, sit back and watch the results unfold. The bulk of SEO work is done at the very beginning of a project. With proper research, this intensive work gets a handsome pay later when the results begin to show on search engines.
The work involved in maintaining the rank you have attained is quite low, thereby drastically lowering the marketing cost while gaining great leads to your plastic surgery practice website. While setting it up and forgetting about it might seem a little too simplified, it is indeed possible to do less aggressive SEO to keep your rank once you attain it on Google and other search engines.
Even though plastic surgery is highly popular, each new clinic requires a special approach to finding new clients.
By taking advantage of the below tips, you can improve your marketing efforts and bring in new patients ASAP.
Even though patients are ready to travel to take advantage of the plastic surgeon’s services, the majority of them are looking for something closer to home. You have to adjust your SEO strategy to the needs of the local audience.
As the number of plastic surgery clinics grows according to the demand, the need for the local approach is sharper and sharper.
Define your target audience carefully. Perhaps if you find that there is an abundance of plastic surgery clinics in your area, it’s time to relocate.
The competition outside your local area may be more intense. Capitalize on the location.
Patients always have a million questions about plastic surgery. Since it’s usually not a surgery, which they can’t live without, people tend to take a long time to make a decision. It’s up to your marketing experts to make your clinic available for questions.
Take good care of your contacts page. It must be well optimized for searching by potential clients. Consider answering some of the most burning questions on the contacts page.
Make it easy for the clients to ask questions without calling you. Online chats are excellent for people who are having doubts about the surgery.
For any plastic surgery clinic, the majority of the target audience is using Facebook, Instagram, and Twitter. You can improve your SEO efforts tremendously by devoting more time to social media promotion.
Make yourself available for chatting on social media. Post viral articles about the latest developments in the world of plastic surgery. Show your “before and after” photos.
According to many SEO experts, an active approach on social media can improve SEO efforts trifold.
Make posts about the life of your office. Talk about your patients and thank them. Ask your existing patients to follow you on social media. This can help improve your word-of-the-mouth marketing efforts.
You can tremendously improve your SEO efforts by making each service page into the landing page. As a plastic surgery clinic, you probably specialize in different procedures. Each one of them is your chance to get your website to the top of the search results.
A list of services is hardly as useful as an extensive description of each of them on its own page. Google is likely to give higher scores to the website with full information about services rather than a list.
Use the opportunity to add high-quality text to these pages as well as answer the most important questions about each procedure.
As we already mentioned, the majority of potential plastic surgery patients have doubts. Make sure you tell them what to do to achieve the desired results. Include a strong call to action on each service page.
These CTAs are vital to getting conversions. You can also use them to get patient emails by offering free e-books and brochures for downloading.
Take full advantage of your website to bring as many clients as possible by following the above tips. Plastic surgery clinics have an excellent opportunity to improve their SEO since their potential patients are always hungry for information. Be ready to give it to them in a nice keyword-filled wrapper.
It is important to do due diligence to get an SEO agency with what it takes to get your practice on search engine results pages. A competent plastic surgery SEO company should improve your clinic’s online visibility by: