SEO books: What you should read if you're new to SEO


Since SEO is one of the pillars of a successful marketing campaign, learning how to do it right can make a substantial difference. While numerous tutorials and articles exist online, SEO books are still among the top resources for both newbies and experts.

Knowing which SEO books to browse can help you understand the process better and create a top-notch marketing campaign.

Advantages of books on SEO

The top advantage of a SEO book over articles and online tutorials is the structure. Reading offline books and implementing what you’ve read immediately can go a long way. By taking advantage of these books, you get access to the opinions of the most experienced SEO specialists.

When you are feeling frustrated with new SEO concepts, finding the right chapter in the book can save the day. You can dive deep into the subjects you aren’t too good in and skim whatever you already know.

You can find thousands of webinars, articles, and blogs about SEO. However, none of them have an orderly structure. Good SEO books can help you understand where to start and how to proceed from one SEO aspect to the next.

SEO books for newbies… or not?

Even though SEO books are generally written for newbies, many experienced SEO specialists take advantage of them. The easy-to-understand structure, coupled with useful information in all SEO areas make books an excellent source of knowledge.

Once you read a top-notch SEO book, you are bound to keep it near your computer at all times. It can become an excellent guide through your first campaign and beyond.

Even though blogs, articles, e-books, and webinars on SEO can be useful educational resources, books are generally a better choice.

Can top SEO books be outdated?

Many SEO newbies wonder if books about search engine optimization become outdated quickly. After all, Google changes algorithms all the time. Should you buy a new book every time this happens?

The pillars of SEO have been the same for a long time. For example, keyword research, audience targeting, and linking are just as relevant today as they were five years ago.

However, when strategy-breaking algorithms come out, authors usually release an update. Top SEO books come with annual updates.

Should you read all the best books on SEO?

Many different SEO books exist on the market today. New writers appear every year to present you with a high-quality guide. However, you don’t need to rush and read as many books as possible.

In reality, the majority of these materials is similar. By choosing one or two books, you can obtain all the information you need to start a high-quality campaign. You may need more advanced SEO books in the future to tweak your efforts. However, the basic guides usually resemble one another.

Best SEO Books 2020

To help you make the right choice, we’ve compiled a list of the best books to learn SEO. You can choose one or two books to start your way toward a successful SEO campaign. By checking for regular updates, you can ensure access to the latest SEO tips, tricks, and strategies.

1.SEO Help by David Amerland – top SEO optimization book

The full title of this book is SEO Help: 20 Practical Steps to Power your Content Creation, Marketing and Branding in the new AI World of Google Search. The 2019 edition earned the “Best SEO Book of All Time” award issued by the Book Authority website.

The 2020 edition features numerous revisions to stay up to date with the latest development in the SEO realm. In this book, you can find high-quality, practical steps for designing your first search engine optimization campaign. Actionable tips make it easier to dive deeper into complex SEO tactics.

With this book, you can take full advantage of changes in Google’s algorithms to help your website appear on the first pages of search results. The book dives deep into content creation, from articles to podcasts.

Several chapters are dedicated to the rising use of artificial intelligence and machine learning in marketing. It can help push you in the right direction to use the latest technological developments for your marketing campaign. You’ll also learn about branding and ways to improve your digital presence.

2.How to Get to the Top of Google in 2020 - best SEO book for beginners

This book was writtenby Tim Cameron-Kitchen, Hannah Whitehouse, Dale Davies, and Andrew Tuxford. It’s a bestseller actively used by SEO newbies and experienced digital marketers. Even if you’ve had little experience with SEO before, this book helps you take a new look at the old problems.

The book gives you an excellent idea of what Google expects from your website, and how to make it the top candidate for the first page of search results. Understanding what search engines need from your website can go a long way toward creating an ideal marketing campaign.

This book dives deep into the keyword search. It describes different methods of harvesting keywords. You’ll learn how to tell good keywords from inefficient key phrases and how to use them in your content properly.

In this book, you’ll learn all about top-notch website design and structure and find out what you can do about your current website. You’ll also discover SEO strategies that have worked for other companies so you can learn from real experience. These strategies are discussed in complete detail and give you the inspiration to start a successful campaign before you even finish reading.

3.Three Months to No.1 by Will Coombe – one of the best SEO books for beginners

You must have heard that getting to the top spots of search results takes up to a year. With this book, you have a shot at doing it in three months. Will Coombe managed to build a top SEO agency in London, and he shares his experience on every page.

This book is well-structured for marketers without experience. While it’s not written for complete dummies, it manages to cover all the aspects of SEO. So even if you’ve never done SEO before, this book can be extremely helpful.

Besides the book, you’ll get access to high-quality video tutorials that take you through the step-by-step strategy designed by Coombe. You’ll learn how to build a successful SEO strategy on your own or with a small in-house marketing team.

The book contains valuable information on online marketing and features personal advice for your business. It described a variety of technical elements and helps with local SEO strategies. You’ll also learn eCommerce SEO tactics for Shopify, Magento, & WooCommerce.

The book goes into detail about Google penalties and ways to avoid them while stressing the importance of white hat SEO.

4.SEO 2020: Learn Search Engine Optimization– one of the top books on SEO marketing

The author of this book is R.L. Adams. It’s part of the search engine optimization series. In this book, you’ll learn all the necessary SEO basics while taking a good look at advanced tactics. It’s designed to take the frustration out of search engine optimization and help newbies get to new levels as fast as possible.

The book goes over 200 ranking factors employed by Google algorithms. By taking a closer look at the most important factors, you can get a good idea of what can get you to the top spots of the search engine results.

The book considers all the latest developments in the SEO realm, coupled with the newest Google algorithm updates. It focuses on the relevancy of search results and helps you understand what needs to be done to produce highly valuable content.

SEO newbies will appreciate a closer look at Google algorithm adjustments. You’ll learn how to make the search engine trust your content so it can increase your website rankings. You’ll also find out how the new updates affect search results and what you can do to adjust your strategy to suit them.

The book discusses Google’s penalties, preferences, and future updates. While all SEO books are somewhat time-sensitive, this one contains information that will be useful for years to come.

5.The Art of SEO: Mastering Search Engine Optimization – one of the best books about SEO

The authors of this book are Eric Enge, Stephan Spencer, and Jessie Stricchiola. We recommend purchasing the latest edition of this book that contains all the newest Google algorithm updates and SEO tactics.

You’ll learn about innovative techniques to help you streamline the existing strategy or build a brand new one. The book contains a huge variety of tactics suitable for both beginner and advanced SEO.

The book can help you understand the complexities of search engine optimization, explore the theory behind the latest strategies, and understand the role of social media, backlinking, and on-page SEO.

You’ll learn about SEO tools to help you build the campaign and analyze its results. Additionally, you’ll explore Google algorithms and ranking factors. As a bonus, you’ll take a peek at the possible future of the SEO industry.

Choose the best SEO books for your needs

While reading SEO books isn’t a must-do for SEO newbies, it’s an excellent way to learn as much as you can in a short period of time.

The best part about SEO books is their structure, which is absent in blogs, articles, and webinars. Take advantage of one of the above books to help you through your next marketing campaign. 

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