Infographics have become an integral piece of content for marketing purposes. Their ability to catch the readers’ attention without taking up too much of their time made them perfect for search engine optimization efforts.
By using infographics on your website, it’s possible to increase the traffic by as much as 12%. This can contribute to your conversion efforts and give your website higher rankings.
According to HubSpot, infographics are the fourth most popular type of content used by marketing experts. In the past years, the popularity of this media has been growing tremendously.
Let’s take a look at the benefits of infographics for your SEO efforts.
Do infographics do well in SEO? If you invest time and money in creating high-quality pieces, you can use them for search engine optimization and many other promotional efforts.
According to Google Trends, the interest in infographics have been growing over time. These pieces of content are gaining popularity because of the lack of time faced by modern users.
People, who don’t have enough time to read long texts, are appreciative of any effort you make to help them digest the information quicker.
Since the popularity of such media is growing, its potential to bring traffic to the website is doing the same.
Images have high sharing potential. Images with clear information on them are even more shareable. By creating a solid infographic, you are turning your users into brand ambassadors.
Infographics are a hit on social media especially if they manage to convey complex information in simple words.
Infographics can generate backlinks. Many companies are looking for simple ways to express certain information. They happily take advantage of infographics created by other resources. Meanwhile, influencers are usually happy to share the link to your infographics with their followers.
Since backlinking is one of the backbones of SEO, infographics are becoming an integral part of it as well.
Talking about your brand or writing about it can be beneficial. However, turning your efforts into a picture can do a much better job. The big difference between telling and showing is reflected in infographics.
Besides relevant information, infographics include your brand name and logo, helping potential clients remember your company.
Infographics allow you to position yourself as an expert in the industry. You can use your expertise to educate the audience through this piece of content without producing a lengthy text.
Many companies prefer to add an infographic or two to their articles. Your competition could become your brand ambassador by using your valuable infographics. This can do a lot for your website rankings.
Since high-quality backlinks are especially important to SEO, using infographics to get them should be on any company’s agenda. Let’s talk about ways to get the precious backlinks with this content.
To go viral, your infographics should have the following:
Here are the basic steps to take to generate backlinks with infographics.
The design of your infographic is not as important as the content you put on it. So if you are on a tight budget, hiring a professional is not always necessary. You can take advantage of affordable or free infographic tools like Canva or Adobe Spark to create an appealing design.
The more valuable the information you share is the more likely people are to link back to it.
Once you create an infographic, you need to make it as visible as possible. Publish it on:
Also, submit it to such infographic directories as:
This can give your free backlinks with a small amount of effort. Some directories may charge for posting infographics, but the costs are generally low.
While infographics directories may be useful, publishing your infographic on other websites can bring you more backlinks. Reach out to websites in your niche that accept guest posts. You can embed your infographic in a guest post to get more backlinks.
You can also try to ask these websites to publish your infographic in relevant articles. You would have to reach out to the owners with your offers. If your infographics offer real value, you are likely to receive many positive replies.
Learning how to build up backlinks with infographics can help you improve your website rankings tremendously. Remember, the key to any shareable and linkable infographic is value.
Many SEO beginners wonder if infographics are still relevant. With many different types of media available to tweak your search engine optimization, does it make sense to bother with infographics?
Infographics aren’t easy to make. They require time, dedication, and research. They are generally harder to produce than articles and images. However, they can be easier to create than videos.
The power of infographics is hard to underestimate. They give people what they need the most – concise information. As long as the internet user keeps searching, infographics will be popular.
Alt (alternative) text is designed to convey the meaning of the infographic in a digital setting. Basically, it’s a description of your infographic which should make people who don’t see it understand what’s on the screen.
Google spiders take advantage of the alt text to index your website. That’s why it’s vital to take a serious approach to creating alt text for infographics.
Adding alt text to your infographic on the website is generally easy. The majority of content management systems allows you to click on the images and change the name and alt text according to your needs.
The alt text should be specific to your image, concise, and readable. It should be related to the topic of the webpage the infographic is embedded in.
Infographics are an efficient SEO tool, which allows you to increase your website’s ranking, generate leads, reduce bounce rate, create backlinks, and more. The popularity of this content is currently on the rise and isn’t likely to fade in the nearest future.
By learning how to do infographics for SEO, you can improve your marketing campaign and stay ahead of the competition.