The Yoast SEO plugin for Wordpress is the world’s most popular SEO solution, and for good reason. Offering both free and premium options, Yoast offers a powerful suite of SEO tools that work “right out of the box” to help both novice and expert website owners improve their search engine visibility.
Getting the right mix of keywords is critical to attracting relevant search engine traffic. Yoast SEO automates this process for you. Simply enter the keyword you want to optimize for and the plugin does the rest, running a check to see how often the keyword is currently used in your title, headings, subheadings, and body text, and then lets you know whether to add more or fewer instances. Note: the free tier limits you to one keyword check, while the premium supports multiple checks.
Until recently, adding schema.org markup to websites has been the purview of professional SEO experts. Not anymore. This data -- which uses hierarchical categorization to signal to search engines what, exactly, the site is about -- is a critical part of an SEO strategy. Yoast is the only plugin that allows you to connect schema.org data to your site quickly and easily.
Want to know how your page appears in Google search results? Yoast SEO’s snippet editor lets you adjust your title and description manually for maximum effect. This prevents Google from choosing the snippet for you, so you won’t have to worry about cut-off titles or bad descriptions.
Readability is a key SEO metric Google uses to rank content. Yoast SEO quickly scans your page and assigns a readability score, and suggests ways to make it easier for visitors to read.
Yoast SEO works behind the scenes to make it easier for Google to crawl your site. It can optimize your .htaccess and robots.txt files, as well as generate sitemaps to improve your search rankings.
Although the free tier packs a powerful punch, upgrading to the premium version offers even more benefits.
Simply put, Yoast SEO is a must-have plugin for your Wordpress site. The free version alone offers features that other paid-for options can’t even dream of, so there’s no excuse not to install it. A one-click install, followed by a quick setup, and before you know it your site is off to the races.